Keynote Address & Marketing Lecture

Every year, two renowned personalities from the fields of science, society, business, politics or sports are invited to give a Keynote Lecture and a Marketing Lecture.

Dr. Richard David Precht

The digital revolution and the future of how we work

 

Keynote Address, Thursday 24 October 2019 from 13:15 – 14:15 hrs at Convention Hall I

The fact that the world is changing at a breath-taking pace has become common knowledge. But how are we reacting to it? Some people are welcoming the digital future with appalling naivety; others are vociferous in their warnings about the dictatorship of digital companies in Silicon Valley; and then there are those who would rather go back to the past.

Richard David Precht has sketched out a picture of a desirable future in a digital age. Would we lose out if the achievement-oriented society we know now were to come to an end? As far as Precht is concerned, it would be an opportunity for us to live more fulfilled and self-determined lives in the future.

For this to happen, however, we must set the course now for a systematic change of our social system. After all, the future is not coming – we are making it. The question is not: How are we going to live? But rather: How do we want to live?

Richard David Precht, born in 1964, is a philosopher, journalist, and author, and one of the most distinctive intellectuals in German-speaking countries. He is an honorary professor of philosophy at the Leuphana University in Lüneburg and at the Hanns Eisler Academy of Music in Berlin.

His books Who Am I and If So How Many?, Love: A Disorderly Emotion and The Art of Not Being an Egoist are international bestsellers and have been translated into 40 languages. Since 2012 he has been the moderator of the philosophy program Precht on the ZDF television network.

Topics & Personalities

Keynote Address

Every year, SEPAWA invites a renowned personality from the fields of science, society, business, politics or sports are invited to give a keynote lecture. In recent years, these were:

  • 2018 Antonia Rados, foreign correspondent and journalist, held a lecture with the title: “Turmoil in the Middle East – Consequences for Europe.“
  • In 2017, Dr. Ulf Merbold took the delegates on a space flight with a critical view onto our blue planet Earth. Anyone who has ever had the privilege to see its beauty from space should make it their mission to preserve it.
  • 2016 Dr. Gregor Gysi gave an inspiring lecture on global consumption, its development and reduction and changes.
  • In the previous year, extreme mountaineer Thomas Huber was invited to talk about the „analogy between mountain and profession“.
  • In 2014 Prof. Dr. Gertrud Höhler, publicist and consultant, held a lecture titled „innovation starts with leadership“.
  • Brother Paulus, guardian of the Capuchin Convent „Liebfrauen“ in Frankfurt am Main was invited in 2013. In his lecture titled “Heart Detergent”, he explained how the Ten Commandments liberate the mind and pave the way for success.

 

Marketing Lecture

Within the framework of a marketing lecture, current issues of general interest are ompetently and realistically dealt with by internationally renowned experts. These can be for instance: motivation, innovation, diversity or the role of the internet in our society. In recent years, we had the privilege to welcome the following personalities:

  • In 2018 Gerriet Danz, expert on innovation and creativity, held a lecture with the title: “Utopia Creates Sales!Success – Beyond 8/15.”
  • Antoinette Anderegg not only illustrated impressively how our body language can be used for communication, but also what we unconsciously reveal about our feelings and intentions.
  • In 2016, blogger and internet expert Sascha Lobo, explored the topic surrounding the web and how it changes sour society. He focused especially on changes for fast moving consumer goods (FMCG).
  • In the year prior to that, Business Coach Anne M. Schüller was our guest. In her lecture, the audience learnt step by step about loyality marketing can bring lasting success to a business.
  • In 2014, Prof. Dr. Jutta Rump of the Institute for Occupation and Employability IBE, Ludwigshafen, gave a talk on the following topic: „The younger generation in an ageing society: Generation Y versus Generation Baby Boomer?“.
  • Dr. Michael Bartl, Hyve AG in Munich, talked in 2013 about the change in innovation models in a digital age.

Impressions