Keynote Address

Every year, SEPAWA® invites a renowned personality from the fields of science, society, business, politics or sports are invited to give a keynote lecture. In recent years, these were:

• At the first post-COVID live congress in 2022, Jens Bode, as Innologe, inspired the audience with the topic: “The I-Point. With Your Own Talent, (Trend)Inspiration & Desire to Innovate.”
• 2021, Prof. Dr. Dr. Manfred Spitzer, neuroscientist and psychiatrist, inspired us with a lecture about the brain, the computer and mental capacity and what we have learned in the last 20 years.
• 2020, Prof. Dr. Dirk Notz, climate researcher, held a lecture titled “The Big Melt.” In his presentation, he shed light on global climate change. He linked his own experiences from his numerous expeditions with the scientific background of global climate change.
• In 2019 Dr. Richard David Precht, author and publicist, talked about the topic “digital revolution and the future of how we work.”
• 2018, Antonia Rados, foreign correspondent and journalist, held a lecture with the title: “Turmoil in the Middle East – Consequences for Europe.”
• In 2017, Dr. Ulf Merbold took the delegates on a space flight with a critical view onto our blue planet Earth. Anyone who has ever had the privilege to see its beauty from space should make it their mission to preserve it.
• 2016 Dr. Gregor Gysi gave an inspiring lecture on global consumption, its development and reduction and changes.
• In the previous year, extreme mountaineer Thomas Huber was invited to talk about the “analogy between mountain and profession”.
• In 2014 Prof. Dr. Gertrud Höhler, publicist and consultant, held a lecture titled “innovation starts with leadership”.
• Brother Paulus, guardian of the Capuchin Convent “Liebfrauen” in Frankfurt am Main was invited in 2013. In his lecture titled “Heart Detergent”, he explained how the Ten Commandments liberate the mind and pave the way for success.

Marketing Lecture

Within the framework of a marketing lecture, current issues of general interest were ompetently and realistically dealt with by internationally renowned experts. These can be for instance: motivation, innovation, diversity or the role of the internet in our society. In recent years, we had the privilege to welcome the following personalities:

• In 2018 Gerriet Danz, expert on innovation and creativity, held a lecture with the title: “Utopia Creates Sales! Success – Beyond 8/15.”
• Antoinette Anderegg not only illustrated impressively how our body language can be used for communication, but also what we unconsciously reveal about our feelings and intentions.
• In 2016, blogger and internet expert Sascha Lobo, explored the topic surrounding the web and how it changes sour society. He focused especially on changes for fast moving consumer goods (FMCG).
• In the year prior to that, Business Coach Anne M. Schüller was our guest. In her lecture, the audience learnt step by step about loyality marketing can bring lasting success to a business.
• In 2014, Prof. Dr. Jutta Rump of the Institute for Occupation and Employability IBE, Ludwigshafen, gave a talk on the following topic: “The younger generation in an ageing society: Generation Y versus Generation Baby Boomer?”.
• Dr. Michael Bartl, Hyve AG in Munich, talked in 2013 about the change in innovation models in a digital age.