20. May 2020
The 67th SEPAWA® CONGRESS starts in about 5 1/2 months from 28 – 30 October 2020 in Berlin. For many exhibitors and visitors, now is preparation time. Some are wondering what implications the Corona crisis has for the event.
We, the board and organizers, are of course busy considering all possible scenarios and have included all important safety standards in our planning.
In addition to the standard measures, such as disinfectants and the provision of mouth and nose protection masks, we are planning further precautions to protect the health and planning security of all participants.
Due to the spacious premises in the Estrel Congress Center, we are in the comfortable position to react to any possible governmental rules of distance and conduct with additional space and to adapt the event accordingly. State-of-the-art exhaust air systems and generous premises guarantee an optimal air exchange and fresh air supply.
Together with the Estrel congress management, we are currently proactively working out a hygiene concept with various scenarios and seating and hall plans, which will enable us to implement potential extended safety standards and the best possible protection against infection in the short term and to allow for prescribed “social distancing”.
These health precautions have led us to the decision to suspend the popular After Event and Get-Together in its previous form this year. We will endeavor to work out alternatives for the Get-Together as soon as possible.
With all these considerations and forward planning, we are of course subject to the further development of the Corona crisis. We all trust that the situation will have eased considerably in six months’ time and that further steps towards normality will have been taken. Our active and imaginative team will react quickly and flexibly to all developments.
We can assure all SEPAWA® friends that the maximum of health safety for all visitors is of paramount importance to us. We are convinced that the 67th SEPAWA® CONGRESS will also be the new beginning of the industry in terms of personal communication and customer loyalty.
With that in mind: Back to the future: “Meet your Business in Berlin 2020”
So long! We are looking forward to seeing you soon!
Your SEPAWA® Team
17. March 2020
In 2020, we will embark on a fragrant journey through time. Each decade has its own distinctive music, colors, styles and above all scents. Experiences that have shaped history and smells that we associate with them.
Together with the DGP, the SEPAWA® e.V. is once again looking for four unique fragrance creations, which will find their contemporaries at our Fragrance Event.
Become a part of our time travel and apply now!
Save The Date
The fragrance presentation will take place on Wednesday, 28 October 2020 from 18:00 – 20:00 in Foyer 3 as part of the Get-Together.
We are looking for four different fragrances that reflect the following decades:
Fragrances: Aldehydes; Bergamot, Neroli, Lemon, Jasmine, Lily of the Valley, Vanilla, Ambergris, Sandalwood, Patchouli, Rose, Vetiver
Fragrances: Bergamot, Mandarin, Ambergris, Musk, Sandalwood, Moss, Iris, Ylang-Ylang, Narcissus
Fragrances: Bourbon vanilla, patchouli, sandalwood, musk, green notes, jasmine, rose, aldehydes, tarragon, cedar wood, moss, bergamot
Scent: Define the future yourself and surprise us with your interpretation
it is allowed apply for more than one fragrance per company.
10.04. Application deadline
15.05. Fragrance submission
08.06. Fragrance selection
26.06. Graphics for flacons
31.07. Arrival of EDPs at bottler
07.08. Artwork for flyers
28.10. Fragrance presentation
For applications for April 10, 2020, we need an email containing the following information:
The fragrance samples (4 per fragrance of min. 10 ml) must be sent to us in neutral flacons by 15 May 2020.
The decision on the fragrance creations is made by an independent, neutral expert jury of the DGP and SEPAWA® e.V.. The fragrances are evaluated and selected in neutral flacons in a non-public session.
The fragrances are sent anonymously to the jury and are judged solely on the basis of their quality, interplay and suitability for the decade.
Persons and/or companies that participate in the SEPAWA® CONGRESS 2020 are eligible to participate, be it as an exhibitor or as a visitor. The wining/selected companies provide approx. 7kg EDP on their own account and receive 500 roll-ons for their own advertising measures from Thursday, 29 October 2020 for a contribution towards expenses of €1,000.
On the evening of the Fragrance Event, the respective company/person must give a short fragrance presentation of about 5 minutes.
#sepawacongress #sepawa #WeLoveSepawa
9. October 2019
Formulators need practical solutions to create innovative products. The Forum for Innovation at the SEPAWA Congress offers a multitude of application oriented scientific information.
69 speakers, 16 poster presenter from ingredient suppliers give insight in their latest product developments. Thus, all formulating chemists and marketing experts can learn about how to use these results of intensive research for the development and enhancement of new home care and personal care products.
Delegates have the opportunity to discuss the application with the suppliers on the exhibition ground, where over 300 suppliers from 25 countries are present.
Explore Our Full Program:
19. July 2019
On Thursday, 25 July 2019 at 10:00 a.m. (CEST), we will open the registrations for visitor, exhibitor and after event tickets. As we have some changes this year, please read the following information carefully.
Your SEPAWA Team
For all registrations (including events of SEPAWA e.V. during the year), the creation of a personal account will be necessary in future. The advantage of this is that you can view all bookings and their status, invoices and pro forma invoices there, change them and download them again if necessary.
The different ticket prices and categories can be found on our website below the menu item “Registration”. Members of the SEPAWA e.V., DGK e.V. and GDCh e.V. need their membership number in order to receive the discounted prices.
On our website under “Exhibitor Registration”, you can book two free exhibitor tickets per booth. For this, you need your booth number including details of the area (z.B. A156, B302 etc.).
In your account, you can modify and adapt your booth personnel until 15 October 2019. After that, you will receive your badges per email. Every exhibitor is entitled to two free exhibitor tickets per booth. Extra exhibitor tickets cannot be purchased. Should you need any extra tickets, you can book these via registration.
After Event Tickets are not included in the exhibitor ticket. To reserve an After Event Ticket, you may use the After Event Group Reservation.
Group reservations for the After Event are only bookable via a separate registration. Reservations per email are not possible.
As soon as the registration has been activated, you will receive a newsletter with the corresponding link, and on the website under the menu point “Registration”, a separate link will be activated. Here you can make your reservation.
Please note that this is only a reservation and not a booking. You will receive an acceptance or rejection note within 14 working days. You are allowed to reserve a maximum of 5 tickets per order.
Onsite Registrations will be charged with an extra € 50.00 (3 Day Ticket) and € 25.00 (Day Ticket).
No more long queues at the registration! Because your badge will be sent to you beforehand so you can print it out at home and bring it to the event. Badgeholders and lanyards will be available on site. That way, you won’t have to queue up at the event but can go straight in.
12. July 2019
Almost in keeping with our 66th anniversary, we are offering you a special lecture on Friday by Thomas Mueller-Kirschbaum on “60 years of the Sinnerscher Kreis”.
Your SEPAWA Team
25. February 2019
… the framework for the event and take care of the bottling, appropriate presentation areas and brand appearance.
… creates the scent for a season and presents it with a short moderation at the Get-Together.
Interested in actively shaping our Fragrance Event?
Send us an email by 15 March 2019, telling us which fragrance, favorite and alternative, you would like to create.
The selection will be announced by 22 March 2019.
6. September 2018
27. July 2018
Watch out! This year, we impart a bit of fragrance and fashion to our Get Together!
As in previous years, you can finish off your first day with a welcome drink of your choice. But this time, we will refine your evening with three perfumes which were specially created for the one exclusive appearance of HTW Berlin’s latest fashion collection.
With the collaboration of DGP, perfumers Drom, Düllberg, Frey & Lau and our sponsor for the Get Together, Sabic, we will give your evening a distinctive character.
Fashion Elixier, a delicious fruit and flower cocktail of pear, apple, rose, jasmine and lily of the valley, rounded off with chocolate, vanilla and sandalwood, will be served by Drom.
Frey&Lau’s Amberlin will give you an eventful summer’s night on the streets of Berlin with spicy saffron, aromatic amberwood and a morning of moss, cedarwood and caramel.
Düllberg Konzentra’s Scent of Life will provide new energy and inspiration. Refreshing bergamot, tangerine, basil and patchouli will make you feel like it’s a new spring day – even in October!
Sabic will round the evening off not only with a drink, but also with matching finger food.
Come and join us on this exclusive Fragrance Fashion Show!
We look forward to having you there!
Your SEPAWA Team
11. July 2018
For you personally, what is the most fascinating aspect in your research on smelling and tasting?
I was fascinated most by the breadth of the topic. I studied biology, chemistry and medicine, and all these subjects are strongly connected to the effects of smell. Fragrances are chemical, functions are biological and the latest research has shown that fragrances also have an considerate medicinal significance and influence cellular reactions.
Professor Hatt, what significance does fragrance have for human life?
The olfactory cells in the nose are directly connected to the emotion and memory center in the brain and are safely stored there for a very long time. That way, fragrances are perfectly suited to transporting us back to the ancient past. For this reason, fragrances also play a central but mostly subconscious role in every decision we make daily as humans. This applies when we make purchasing decisions for products, but fragrances also help us decide whether we like or dislike another human being, even with the choice of partners. It is a huge list. In addition, there are the health aspects. Almost all human behavior can be affected by fragrance. No wonder they are increasingly used in marketing, psychology or medicine. Often we are influenced without even noticing it.
You said that loves goes through the nose. Could one presume that our entire consumer behavior goes through the nose?
Fragrances are connected and stored in our brain with the emotion that we had the moment we first became aware of the fragrance. This assessment applies to a product as well. As a matter of fact, „fragrance brands“ are used in almost all areas nowadays, practically everything is scented. Shoes, mobile phones, departments stores, hotels and many companies feature a brand perfume, the so-called „corporate scent“. Our consumer behavior is clearly determined by what we smell. This will also be the subject of my talk on the occasion oft he SEPAWA congress in October.
Do we smell through the nose?
We can only smell through the nose, however, the olfactory receptors of the nose can be found everywhere in our body as well. With the help of these „chemo rezeptors“ which are located in our organs and in the body tissue, the cellular functions are influenced. This has nothing to do with „smelling“ and works for people who have completely lost all sense of smell. A good example would be fragrance receptors in the skin cells that promote wound healing and skin regeneration. Even hair growth can be influenced by fragrances through stimulation of the fragrance receptors, be it for a better digestion or an increase or a decrease in the heart beat. Fragrances also trigger cellular reactions in the brain: calming, stimulating, concentration-enhancing etc.. All these are less to do with the subjective perceptions of smell but more the effects due to pharmacological reactions and as such, they always remain the same and are reproducible.
Is there such a thing as the smell that goes with a circumstance, a company, a place or an event?
Yes, every company wants to convey a message. This message can of course be emphasized by fragrances. If you want to emphasize modernity and freshness, you would probably use something citrus-based, whereas if you are going for a down-to-earth approach, you would more likely fall back on familiar notes such as earthy or lavender. On the occasion of the 50th anniversary of the University of Bochum, we created our own university fragrance which we named „knowledge“. It contains our research knowledge of the last 20 years. We have been able to show scientifically that certain fragrances cause our brain to make us more active, more able to concentrate, whereas others would have a calming and sleep-promoting effect. In my view, this is the future: effective perfumes.
Could you create a Fragrance of SEPAWA?
Yes, sure. To do this, I would have to identify SEPAWA’s message and translate that into a fragrance. Perhaps in October we could sit down together and think what SEPAWA smells like
Prof. Dr. Dr. Dr. med. habil. Hanns Hatt
Ruhr-Universität Bochum, Zellphysiologie
11. April 2018
Seize the opportunity and don’t miss out on being there. Reserve your space at the exhibition today and write to us.