Category: Fragrance

Forum for Innovation 2020 – Call for Papers

22. April 2020

FORUM FOR INNOVATION – CALL FOR PAPERS OPEN NOW

We invite exhibitors to submit papers and posters to the Forum for Innovation at the SEPAWA® CONGRESS 2020:

  • Personal Care: Innovations on the subject of cosmetics and body care
  • Home Care: Innovative aspects from the fields of detergents and cleaners
  • Sustainability: Sustainable concepts for home and personal care formulations
  • Fragrance: Trends and creations in fragrances, essential oils and perfumery
  • Other

We look forward to receiving your submissions by 03 June 2020 latest.

Your SEPAWA® Team

 

Submit your abstract now

Fragrance Event 2020 – Call for Fragrance

17. March 2020

Wednesday, 28 October 2020
from 18:00 – 20:00 hrs in Foyer 3

 

THE GET-TOGETHER & THE JOURNEY THROUGH TIME

In 2020, we will embark on a fragrant journey through time. Each decade has its own distinctive music, colors, styles and above all scents. Experiences that have shaped history and smells that we associate with them.

Together with the DGP, the SEPAWA® e.V. is once again looking for four unique fragrance creations, which will find their contemporaries at our Fragrance Event.

Become a part of our time travel and apply now!

Save The Date
The fragrance presentation will take place on Wednesday, 28 October 2020 from 18:00 – 20:00 in Foyer 3 as part of the Get-Together.

 

See Our Newsletter

 

Call for Tender

We are looking for four different fragrances that reflect the following decades:

20s/30s
Fragrances: Aldehydes; Bergamot, Neroli, Lemon, Jasmine, Lily of the Valley, Vanilla, Ambergris, Sandalwood, Patchouli, Rose, Vetiver

50s/60s
Fragrances: Bergamot, Mandarin, Ambergris, Musk, Sandalwood, Moss, Iris, Ylang-Ylang, Narcissus

80s/90s
Fragrances: Bourbon vanilla, patchouli, sandalwood, musk, green notes, jasmine, rose, aldehydes, tarragon, cedar wood, moss, bergamot

Future
Scent: Define the future yourself and surprise us with your interpretation

Important:
it is allowed apply for more than one fragrance per company.

 

Time Line

10.04. Application deadline
15.05. Fragrance submission
08.06. Fragrance selection
26.06. Graphics for flacons
31.07. Arrival of EDPs at bottler
07.08. Artwork for flyers
28.10. Fragrance presentation

For applications for April 10, 2020, we need an email containing the following information:

  • Complete company address
  • Fragrance type
  • Preferred layout color
  • Fragrance description incl. ingredients
  • Name of fragrance in English

The fragrance samples (4 per fragrance of min. 10 ml) must be sent to us in neutral flacons by 15 May 2020.

 

Jury

The decision on the fragrance creations is made by an independent, neutral expert jury of the DGP and SEPAWA® e.V.. The fragrances are evaluated and selected in neutral flacons in a non-public session.

 

Assessment Criteria

The fragrances are sent anonymously to the jury and are judged solely on the basis of their quality, interplay and suitability for the decade.

 

Conditions of Participation & Fees

Persons and/or companies that participate in the SEPAWA® CONGRESS 2020 are eligible to participate, be it as an exhibitor or as a visitor. The wining/selected companies provide approx. 7kg EDP on their own account and receive 500 roll-ons for their own advertising measures from Thursday, 29 October 2020 for a contribution towards expenses of €1,000.
On the evening of the Fragrance Event, the respective company/person must give a short fragrance presentation of about 5 minutes.

 

Contact

Michaela Schier
Mail: michaela.schier@sofw.com
Web: www.sepawa-congress.com
#sepawacongress #sepawa #WeLoveSepawa

See Our Newsletter

SEPAWA Congress 2019 – Full Program online

9. October 2019

 

Wednesday, 23 October until
Friday, 25 October 2019

 

Application Oriented Science

 

Formulators need practical solutions to create innovative products. The Forum for Innovation at the SEPAWA Congress offers a multitude of application oriented scientific information.

69 speakers, 16 poster presenter from ingredient suppliers give insight in their latest product developments. Thus, all formulating chemists and marketing experts can learn about how to use these results of intensive research for the development and enhancement of new home care and personal care products.

Delegates have the opportunity to discuss the application with the suppliers on the exhibition ground, where over 300 suppliers from 25 countries are present.

 

Explore Our Full Program:

  • more than 100 scientific and application oriented lectures
  • over 40 scientific and application oriented posters
Go to SEPAWA Congressprogram
Go to SEPAWA Poster Exposition

Your SEPAWA-Team

Contact
Madeline Dettenrieder

SEPAWA Congress 2019 – Preliminary Program Online now

12. July 2019

 

Wednesday, 23 October until
Friday, 25 October 2019

 

66 Years of SEPAWA Congress. 66 years of growth and success..

 

During this time, we have become the most important meeting place for the detergents, cleaners, cosmetics and fragrance industry in Europe. Every year, more than 3,000 experts from over 60 nations meet here to listen to over 150 oral and poster presentations and visit more than 300 exhibiting suppliers to the industry from over 25 countries.

 

This year, we will continue to expand the Flavor and Fragrance area and travel through the four seasons at the Get-Together with new fragrances and aromas.
Thursday afternoon belongs to you and to our exhibitors.
During our Exhibition Prime Time, you have the opportunity to concentrate fully on the exhibition.

 

Almost in keeping with our 66th anniversary, we are offering you a special lecture on Friday by Thomas Mueller-Kirschbaum on “60 years of the Sinnerscher Kreis”.

Not least thanks to you, we are Europe’s largest home, personal care and fragrance forum! Therefore we would like to thank you and surprise you with some highlights onsite.

 

You would like to know which exhibitors are represented?
Just visit our exhibitor list. Here you can easily browse by category to find exactly the exhibitors you are interested in.

 

Some of the exhibitors also offer you the opportunity to meet them in their private hospitality suite. Take a look here.

 

Feel the 66 Years!

 

Your SEPAWA Team

SEPAWA Congress 2019 – Get-Together & The Scent of Season

25. February 2019

 

Wednesday, 23 October 2019
from 06:00 – 09:00 pm in Foyer 3

 

Call for Fragrance – We are looking for flavorsome companies!

 

Spring, summer, fall and winter. Each season enchants us with its own unique character. We enjoy seasonal fruit and vegetables, sunbathe or speed down the snow-covered slopes. We associate different emotions and fragrances with each season, and this year, we would like to make it possible for everyone to experience them.
We invite you to develop the fragrance for winter, summer, spring or fall together with SEPAWA e.V. and DGP and create the get-together in collaboration with us.
Launch the Fragrance Season with us!
We look forward to receiving your application!
Your SEPAWA Team

 

We offer…

… the framework for the event and take care of the bottling, appropriate presentation areas and brand appearance.

Your enterprise…

… creates the scent for a season and presents it with a short moderation at the Get-Together.

 

Interested in actively shaping our Fragrance Event?

Send us an email by 15 March 2019, telling us which fragrance, favorite and alternative, you would like to create.
The selection will be announced by 22 March 2019.

> Submit Application!

 

Timeline

  • Call for Fragrance opens ⇒ 25 February 2019
  • Call for Fragrance closes ⇒ 15 March 2019
  • Selection of Event Partner ⇒ 22 March 2019
  • First fragrance samples for
    inspection to e.V. & DGP ⇒ 03 May 2019
  • Feedback SEPAWA e.V. & DGP ⇒ 17 May 2019 (estimated)
  • Finalizing of the fragrances
    incl. delivery to our bottler ⇒ 14 June 2019
  • Matching of the graphic elements,
    contents and presentation ⇒ 01 August 2019

 

Would you like more detailed information on presentation, procedures & brand presentation?
No problem, I am happy to help you!
Contact:
Michaela Schier

Scientific Conference – Call for Papers

13. February 2019

 

Wednesday, 13.02.2019

to Sunday, 31.03.2019

 

Scientific Conference – Call for Papers Open Now

 

We would like to invite you to submit your scientific lectures and posters for the SEPAWA Congress 2019.

The following topics have been selected:

  • Personal Care: “Personalization and customized beauty”
  • Home Care: “Opportunities and challenges of the future”
  • Legislative, Environment, Consumer Group: “Sustainability and legal requirements in a world of change”
  • Flavour & Fragrance: “Fragrances in consumer products – how they work and what they can do”
  • Other

 

We are looking forward to receiving your submissions by 31. March 2019 at the latest.

> Submit your Abstract!

 

Your SEPAWA Team

 

Evening Events – Fragrance Fashion Show, Interview with Fred Naraschkéwitz

6. September 2018

 

Wednesday, 10 October 2018
from 18:00 – 21:00 hrs in Foyer 3

 

Can a fragrance change your perception of clothing?
It is a beguiling synergy when a woman combines a colorful, flowing dress with a feminine, floral fragrance. The dress is amplified in the intensity of perception. It addresses the sense of smell and vision.
In the same way, it can also lead to a rift between look and scent. This can have a negative or positive effect: Imagine you are sitting in a café and an elegantly dressed gentleman comes in. The suit fits perfectly, hair and beard are trimmed, shoes freshly polished. He passes your table emanating a smell of cold tobacco smoke, garlic and a hint of aquatic aftershave. Nobody will turn around after this man. The unobtrusive young woman in a grey sweater, leggings and sneakers who sits down next to you on the train. Here, a delicate bouquet of blossoms, fine wood and a hint of spearmint chewing gum will instantly attract sympathy. We like or dislike the smell of someone – the credibility of a person and his or her look are either manifested or destroyed by a scent.

 

From your point of view, are there fashion trends for fragrance as for clothing, and if so, which ones?
Yes, there are also trends in the world of fragrance, but these follow rules, which are different to fashion trends that seasonally trickle into the market as new collections.
At the dawn of major fashion houses in the early 20th century, the fragrances were intended as statements that helped in recognizing a brand. The scents were „edgy“.
Since the middle / end of the 20th century, extensive market research programs have also been run in order to develop the right scent for the customer. The task is to sell large amounts of perfume in the most risk-free way possible. Thanks to marketing campaigns, there are hypes around a number of fragrances.
We have seen a new trend since the 2000s. It is about individuality and gender fluidity. Triggered by trendsetters, It Girls and musicians, social media and its influencers, which create their own perfumes (or have them created for them). Niche fragrances for unconventionality. Perfumes to compose yourself for individuality. Scents which used to be considered „typically male“, and which contain musk and wood flavours, are now worn by women. Scents termed as „typically female“, with floral fragrance nuances can now increasingly be found in male scents.
Currently we are finding many parallel trends (co-trends) on the market, such as floral to oriental and oud to aquatic.

 

Fashion, scent and eroticism. Does this combination play a crucial role in human perception?
Our biology leaves us no other choice but to react to sexual stimuli. Looking at certain body shapes and areas that are hidden, revealed or accentuated by fashion, awakens primordial instincts. The same goes for scents. A smell that we absorb is conducted directly to the olfactory center of our brain. The sense of smell is the most complex chemical sense and dependent on factors we have little control over, such as the hormone status (pheromones), social background, memories and personal experiences of the individual. The human being stores fragrances with the help of personal experiences and thus expresses preferences or aversions for certain scents.
This is what makes the task of creating a fragrance so complex.

 

You created a male perfume especially for this event. What are its basic notes?
Amberlin is a monolithic signature fragrance that starts right at the heart note.
A modern interpretation of amber, which very clearly and neatly forms a synergy with the oakmoss. Floral aspects and a delicate spiciness due to the saffron give the fragrance its distinctive touch.

 

What do you expect from SEPAWA’s „Fragrance Attack“?
From year to year, the SEPAWA as a platform and meeting place of the perfume, soap and detergent manufacturer enjoys an ever-increasing popularity. In addition to exhibition stands, an exchange of information and fascinating lectures, this year for the first time, the „Fragrance Attack“ was launched. As a leading perfume house with headquarters in Germany, we present our latest fragrance creations from the field of Fine Fragrances in conjunction with a fragrance-inspired fashion collection. A little glamor on the SEPAWA conference, which is otherwise focused on technical applications, is ushering in a new era here. A breeze, or as in this case, a cloud of perfume of fresh citrus notes, exotic flowers, fine woods and beguiling musk which is in the air and breezes through the corridors and halls of the SEPAWA.
We from FREY&LAU are very pleased indeed to be able to contribute to this event

 

Fred Naraschkéwitz
Head of Perfume Frey & Lau GmbH

Evening Events – The new Get Together

27. July 2018

Wednesday, 10 October 2018
from 18:00 – 21:00 hrs in Foyer 3

 

The new, refreshing Get Together is waiting for you!

Watch out! This year, we impart a bit of fragrance and fashion to our Get Together!

As in previous years, you can finish off your first day with a welcome drink of your choice. But this time, we will refine your evening with three perfumes which were specially created for the one exclusive appearance of HTW Berlin’s latest fashion collection.

With the collaboration of DGP, perfumers Drom, Düllberg, Frey & Lau and our sponsor for the Get Together, Sabic, we will give your evening a distinctive character.

Fashion Elixier, a delicious fruit and flower cocktail of pear, apple, rose, jasmine and lily of the valley, rounded off with chocolate, vanilla and sandalwood, will be served by Drom.

Frey&Lau’s Amberlin will give you an eventful summer’s night on the streets of Berlin with spicy saffron, aromatic amberwood and a morning of moss, cedarwood and caramel.

Düllberg Konzentra’s Scent of Life will provide new energy and inspiration. Refreshing bergamot, tangerine, basil and patchouli will make you feel like it’s a new spring day – even in October!

Sabic will round the evening off not only with a drink, but also with matching finger food.

 

Come and join us on this exclusive Fragrance Fashion Show!

We look forward to having you there!

 

Your SEPAWA Team

Programm – It’s all about Fragrance, Interview with Dr. Edison Diaz

26. July 2018

 

DGP Fragrance Fashion Show and Fragrance Lounge

 

It’s all about Fragrance

 

The German Society of Perfumers (DGP) in the SEPAWA consists of perfumers and other experts in the fragrance industry. Our aim is the promotion of scientific and innovative activities in the field of perfumery and to impart the subject of fragrance as an emotional-aesthetical element to the general public.

 

Smells trigger a wealth of emotions and memories in people. They evoke individually specific and memorable experiences. That is precisely what we want to achieve with the Fragrance Fashion Show and  Fragrance Lounge. We want to touch the visitors emotionally and offer a broader understanding of the world of perfumery as part of the congress. After all, fragrances signify quality of life and provide everyday life a sensory diversity. In addition, the scent is usually key in choosing a personal care or household product. In addition, the scent is usually part and parcel when it comes to choosing a care or household product.

 

This year, the DGP has organized a special highlight for the SEPAWA Congress. A Fashion Show with a scentscents specially created for the respective outfits will address all the senses. Selected spokespeople from the fragrance section talk about current topics in the fragrance industry, and a panel discussion invites those interested to an in-depth dialogue. We would be delighted if the SEPAWA Congress’s expanded program within the field of fragrances were to persuade further companies and experts and encourage active DGP members to strengthen a creative exchange of ideas within the think tank. Visit us in our DGP Fragrance Lounge at the SEPAWA Congress 2018!

 

Dr. Edison Diaz, President DGP

Scientific Conference – Fragrance, Interview with Prof. Hanns Hatt

11. July 2018

Thursday, 11 October 2018 from 09:00 – 09:45 in Room 2
Smelling Beyond the Nose: Expression and Physiological Function of Extranasal Olfactory Receptors

 

For you personally, what is the most fascinating aspect in your research on smelling and tasting?

I was fascinated most by the breadth of the topic. I studied biology, chemistry and medicine, and all  these subjects are strongly connected to the effects of smell. Fragrances are chemical, functions are biological and the latest research has shown that fragrances also have an considerate medicinal significance and influence cellular reactions.

 

Professor Hatt, what significance does fragrance have for human life?

The olfactory cells in the nose are directly connected to the emotion and memory center in the brain and are safely stored there for a very long time. That way, fragrances are perfectly suited to transporting us back to the ancient past. For this reason, fragrances also play a central but mostly subconscious role in every decision we make daily as humans. This applies when we make purchasing decisions for products, but fragrances also help us decide whether we like or dislike another human being, even with the choice of partners. It is a huge list. In addition, there are the health aspects. Almost all human behavior can be affected by fragrance. No wonder they are increasingly used in marketing, psychology or medicine. Often we are influenced without even noticing it.

 

You said that loves goes through the nose. Could one presume that our entire consumer behavior goes through the nose?

Fragrances are connected and stored in our brain with the emotion that we had the moment we first became aware of the fragrance. This assessment applies to a product as well. As a matter of fact, „fragrance brands“ are used in almost all areas nowadays, practically everything is scented. Shoes, mobile phones, departments stores, hotels and many companies feature a brand perfume, the so-called „corporate scent“. Our consumer behavior is clearly determined by what we smell. This will also be the subject of my talk on the occasion oft he SEPAWA congress in October.

 

Do we smell through the nose?

We can only smell through the nose, however, the olfactory receptors of the nose can be found everywhere in our body as well. With the help of these „chemo rezeptors“ which are located in our organs and in the body tissue, the cellular functions are influenced. This has nothing to do with „smelling“ and works for people who have completely lost all sense of smell. A good example would be fragrance receptors in the skin cells that promote wound healing and skin regeneration. Even hair growth can be influenced by fragrances through stimulation of the fragrance receptors, be it for a better digestion or an increase or a decrease in the heart beat. Fragrances also trigger cellular reactions in the brain: calming, stimulating, concentration-enhancing etc.. All these are less to do with the subjective perceptions of smell but more the effects due to pharmacological reactions and as such, they always remain the same and are reproducible.

 

Is there such a thing as the smell that goes with a circumstance, a company, a place or an event?

Yes, every company wants to convey a message. This message can of course be emphasized by fragrances. If you want to emphasize modernity and freshness, you would probably use something citrus-based, whereas if you are going for a down-to-earth approach, you would more likely fall back on familiar notes such as earthy or lavender. On the occasion of the 50th anniversary of the University of Bochum, we created our own university fragrance which we named „knowledge“. It contains our research knowledge of the last 20 years. We have been able to show scientifically that certain fragrances cause our brain to make us more active, more able to concentrate, whereas others would have a calming and sleep-promoting effect.  In my view, this is the future: effective perfumes.

 

Could you create a Fragrance of SEPAWA?

Yes, sure. To do this, I would have to identify SEPAWA’s message and translate that into a fragrance. Perhaps in October we could sit down together and think what SEPAWA smells like

 

Prof. Dr. Dr. Dr. med. habil. Hanns Hatt
Ruhr-Universität Bochum, Zellphysiologie

 

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