Keynote Address & Marketing Lecture

Every year, two renowned personalities from the fields of science, society, business, politics or sports are invited to give a Keynote Lecture and a Marketing Lecture.

RTL-Reporterin Antonia Rados

Antonia Rados

Turmoil in the Middle East – Consequences for Europe

 

Keynote Address, Thursday 11 October 2018 from 11:30 – 13:00 hrs at Convention Hall I

 

Even 2500 years ago, the Middle East – being the region between Europe and Asia – was the most important region in the world, according to the Greek historian Herodot. At the same time, he was fascinated by its great diversity.

Today, the region is in the limelight yet again, especially for Europe, its neighboring continent. Refugee flows, chaos and terror show how the Middle East and the entire world order up to now collapses before our very eyes. But a new order is already being created. Antonia Rados has known this important region for 3 decades. She has seen developments on site that hardly make the headlines.

She describes her impressions, analyses the situation and explains the role the Middle East has for the future of Europe.

 

Antonia Rados is one of the most popular foreign correspondents in German television. She has received international recognition and prestigious awards for her coverage on trouble spots all over the world, especially for her war reporting on the Iraq war in 2003.

Amongst others, she was awarded with the Hanns-Joachim-Friedrichs Media Award for television journalism as well as the German Television Award. Her documentary „My friend Saddam“ of 2003 was given the principle Austrian Media Award „Romy”.

Antonia Rados studied political sciences in Paris and Salzburg as well as at the Johns Hopkins University for International Relations in Bologna. She began her career in journalism with the ORF (Austrian broadcasting company). Since 1978, she has been working as a foreign correspondent for several television networks and accompanied numerous missions as special correspondent.

 

Ulf Merbold5

Ulf Merbold

Science in Space – Impressions for Earth and Climate

 

Keynote Address, Thursday 19 October 2017 from 11:30 – 13:00 hrs at Convention Hall I

Dr. Ulf Merbold is a physicist and a former astronaut. He took part in 1983 in the maiden voyage of the European Space Lab and together with his five colleagues absolved a number of experiments on board. His second voyage into space took place nine years later on board the space shuttle Discovery.  In 1994, as crew member on spaceship Sojus TM-20, Merbold took off to space for the third time and was ESA’s (European Space Agency) first astronaut to visit the Russian space station Mir. Merbold was the only German to have been in space three times. In the mid-1990s, he was put in charge of the astronauts‘ department of the European Astronaut Centre in Cologne. Today, Ulf Merbold acts as an advisor to the ESA. In his lecture, he reports on science in space. He recently said in an interview that one of the most important tasks of mankind in the 21st century should be a manned flight to Mars.

Anderegg_Antoinette

Antoinette Anderegg

Body Language – Non-Verbal Indicators of Illusion

 

Marketing Lecture, Thursday 19 October 2017 from 14:30 – 15:30 hrs at Convention Hall I

Our body language subtly shows our emotions, expectations and our intended actions. The way we dress can be understood as a communication signal. In her lecture, Antoinette Anderegg shows how we can interpret non-verbal signals and put them to use in our daily lives, be it in a team, during a sale or in negotiations. Antoinette Anderegg initially studied arts. After spending some time abroad, namely the USA, South America and Australia, she studied communication psychology and physical expression. She also learnt from a mime and a communication researcher how to interpret the so-called micro expressions which are very brief facial expressions, lasting only a fraction of a second. Ms. Anderegg is the owner of apriori image & communication, who are consultants to large corporations, SMEs and private individuals.

Antonia Rados

Turmoil in the Middle East – Consequences for Europe

 

Keynote Address, Thursday 11 October 2018 from 11:30 – 13:00 hrs at Convention Hall I

Even 2500 years ago, the Middle East – being the region between Europe and Asia – was the most important region in the world, according to the Greek historian Herodot. At the same time, he was fascinated by its great diversity.

Today, the region is in the limelight yet again, especially for Europe, its neighboring continent. Refugee flows, chaos and terror show how the Middle East and the entire world order up to now collapses before our very eyes. But a new order is already being created. Antonia Rados has known this important region for 3 decades. She has seen developments on site that hardly make the headlines.

She describes her impressions, analyses the situation and explains the role the Middle East has for the future of Europe.

RTL-Reporterin Antonia Rados

Antonia Rados is one of the most popular foreign correspondents in German television. She has received international recognition and prestigious awards for her coverage on trouble spots all over the world, especially for her war reporting on the Iraq war in 2003.

Amongst others, she was awarded with the Hanns-Joachim-Friedrichs Media Award for television journalism as well as the German Television Award. Her documentary „My friend Saddam“ of 2003 was given the principle Austrian Media Award „Romy”.

Antonia Rados studied political sciences in Paris and Salzburg as well as at the Johns Hopkins University for International Relations in Bologna. She began her career in journalism with the ORF (Austrian broadcasting company). Since 1978, she has been working as a foreign correspondent for several television networks and accompanied numerous missions as special correspondent.

Christoph Burkhardt

#Don’t be a Robot.
How emerging technologies redefine the future of personal and home care

 

Marketing Lecture, Thursday 11 October 2018 from 14:30 – 15:30 hrs at Convention Hall I

Innovation is a tricky game. While most companies try to decode the rules of this game, there are some businesses whose only goal is to change the rules. With the emergence of Artificial Intelligence and data-driven decision algorithms, we enter a new world of opportunities for some and threats to others.

Even though we treat technology as the core driver behind the rapid developments we see from autonomous cars to drones that recognize faces, we often forget that innovation is not about technology, it’s about creating value.

Silicon Valley entrepreneur and innovation expert Christoph Burkhardt shows in his talk how you look beyond the currently possible and develop innovative business cases, that turn your industry upside down. By making intelligent use of technologies, the future of personal and home care provides businesses with opportunities to create value greater than we can imagine today.

Christoph_Burkhardt_02

Christoph Burkhardt is an expert in the design and the implementation of effective innovation cultures. His clients transform ideas into convincing products, services and business models because they understand the power of a clear innovation strategy and culture. Christoph is an experienced „obstetrician“ for innovations, an award-winning orator who has specialized in innovation-driven growth and who implements innovation programs which are rooted in strong brands, thus making companies more adaptive and resistant long-term. Since graduating from the London School of Economics, Christoph Burkhardt has worked as an independent consultant and innovations researcher and has helped companies like Vattenfall, E&Y, BayWa, Deutsche Bank, Intel, Siemens, Lufthansa or BMW in driving and evaluating innovations and putting ideas into practice effectively. 

A cognitive psychologist and scientist, Christoph has taught at leading European universities such as ETH Zürich, LMU München, RWTH Aachen and at the European Institute of Technology. His students appreciate his steadfast optimism when it comes to the progress of humanity. Christoph Burkhardt is the CEO of the Burkhardt Group, a US-based strategy consultancy for innovation, as well as Silicon Valley founder of TinyBox, a digital platform for the supply of the most important and effective tools in the field of innovation. Christoph lives in San Francisco, California. 

Topics & Personalities

Keynote Address

Every year, SEPAWA invites a renowned personality from the fields of science, society, business, politics or sports are invited to give a keynote lecture. In recent years, these were:

  • In 2017, Dr. Ulf Merbold took the delegates on a space flight with a critical view onto our blue planet Earth. Anyone who has ever had the privilege to see its beauty from space should make it their mission to preserve it.
  • 2016 Dr. Gregor Gysi gave an inspiring lecture on global consumption, its development and reduction and changes.
  • In the previous year, extreme mountaineer Thomas Huber was invited to talk about the „analogy between mountain and profession“.
  • In 2014 Prof. Dr. Gertrud Höhler, publicist and consultant, held a lecture titled „innovation starts with leadership“.
  • Brother Paulus, guardian of the Capuchin Convent „Liebfrauen“ in Frankfurt am Main was invited in 2013. In his lecture titled “Heart Detergent”, he explained how the Ten Commandments liberate the mind and pave the way for success.

 

Marketing Lecture

Within the framework of a marketing lecture, current issues of general interest are ompetently and realistically dealt with by internationally renowned experts. These can be for instance: motivation, innovation, diversity or the role of the internet in our society. In recent years, we had the privilege to welcome the following personalities:

  • Antoinette Anderegg not only illustrated impressively how our body language can be used for communication, but also what we unconsciously reveal about our feelings and intentions.
  • In 2016, blogger and internet expert Sascha Lobo, explored the topic surrounding the web and how it changes sour society. He focused especially on changes for fast moving consumer goods (FMCG).
  • In the year prior to that, Business Coach Anne M. Schüller was our guest. In her lecture, the audience learnt step by step about loyality marketing can bring lasting success to a business.
  • In 2014, Prof. Dr. Jutta Rump of the Institute for Occupation and Employability IBE, Ludwigshafen, gave a talk on the following topic: „The younger generation in an ageing society: Generation Y versus Generation Baby Boomer?“.
  • Dr. Michael Bartl, Hyve AG in Munich, talked in 2013 about the change in innovation models in a digital age.

Impressions